Hi, I’m Alberto. Bilingual Senior Copywriter and Creative Director, born in the DR, raised on rice, beans, plantains and a hacked Satellite dish.
For 16+ years, I’ve been writing ads for giants like Xfinity, Samsung & Coca-Cola literally all over the world, from Santo Domingo to Miami, Boulder to SF, Buenos Aires to Seoul, Mumbai to Shanghai and for the past 5 years in New York City. I like to think my work is at the intersection of esoteric cultural nuances, unexpected (on brief) creativity, and tight deadlines…
Hit me up at legitinbox@gmail.com and let’s cook something good.
Reviews
“Alberto is an extraordinary creative leader. He covers the whole range, from strategic thinking and client relationship to groundbreaking ideation and impeccable execution. His skills encompass creative direction, copywriting, art direction, AI, presentations, and production. I can only give my highest regards to his work style, which is topped by his optimism, readiness, speed, attention to detail, and willingness to collaborate and solve.”
“He works hard - and types loudly. When you ask him for ideas, be ready: he’ll feed you a wealth of concepts, enthusiasm, and energy. Many will be perfectly on brief, and just enough will challenge the insights or even the product category itself — pushing the work to unexpected places.”
“Alberto’s heart and pen leap even higher with a ‘Big idea’ creative brief. Having the rare ability to not just bring one or two great ideas into your office but eight or ten. Often approaching the brief from angles that have yet to be divined. “
“He’s talent, ambition, and hard work were much appreciated at Cheil. Despite the difficulties that foreigners have to adapt; Alberto fitted right in.”
“The confidence he has in his taste, and his ability to express what he feels has proven helpful to big brands.”