The fastest man in history meets the fastest smart shutter camera.
Samsung told us to build a global all-media campaign for the super-fast shutter speed Samsung Smart Camera NX300. What better spokesperson than the world's fastest man: Usain Bolt. We compared his speed and attributes to the NX300 in a stylish spot directed by Mark Romanek.
The campaign reached over 16 Million views on Youtube in less than a month.
Director: Mark Romanek
Role: Copywriter + Art