Global Camera TV Spots
Super Fast NX300 Campaign
We were told to build a global all-media campaign for the super-fast Samsung SMART CAMERA NX300. We tapped into the world's fastest man, Usain Bolt, and compared his speed to the superior shutter speed of the NX300.
Over 16 million views on YouTube in less than two months and a fully integrated campaign via Social Media, TV, and Print.
Director: Mark Romanek Director of Photography: Phillippe Le Sourd Production: Anonymous Content
Creative Director: Jax Jung Copywriter/Art Director : Alberto Rodriguez
Samsung Galaxy Camera commercials
Samsung wanted to introduce its first camera with Android. We noticed that the back looked exactly like a smartphone, and the front looked just like a camera. The idea was to shock viewers by making it seem like a commercial for a new phone, only to reveal it was actually a Smart Camera at the end.
Camera.Reborn.
Each spot reached over 10 million views on YouTube.
Director: Christian Lyngbye Director of Photography: David Ungaro Production: Nobody CPH
Creative Director: Jax Jung Copywriter/Art Director : Alberto Rodriguez