Bixby Voice Forever is the world’s first personalized voice assistant.
This project marks the beginning of a new era of emotional intelligence, where people can have more meaningful relationships with their voice assistants. The campaign raised awareness of MND and Bixby across India and became a top Twitter trending topic for weeks. The Youtube video reached +100 million views in less than a week, and it now has more than +201 million views to date, making it one of the most viewed commercials in ad history (Seriously). Additionally, audiences create lots of reaction videos with thousands of views. But most importantly, we achieved in making this new technology a reality and gave hope to MND/ALS patients around the world.
Director: Anupam Mishra
Role: Creative Director/ Copywriter
AWARDS
LONDON INTERNATIONAL AWARD 2019
SILVER | INNOVATIVE USE OF RADIO&AUDIO
FINALIST | HEALTH CARE SERVICES
CLIO HEALTH 2019
BRONZE | DIGITAL,MOBILE (ARTIFICIAL INTELLIGENCE)
NEW YORK FESTIVAL 2019
BRONZE | POSITIVE WORLD IMPACT
FINALIST | DIGITAL/MOBILE (BEST USE)
ADSTARS 2019
BRONZE | PR (PRACTICES&SPECIALISM)
CRYSTAL | MOBILE CRAFT
CRYSTAL | RADIO&AUDIO PRODUCT
CRYSTAL | RADIO&AUDIO CRAFT
GOAFEST 2019
GOLD | DIGITAL&MOBILE (TECHNOLOGY)
SILVER | DIGITAL&MOBILE (BEST IN PLATFORM INNOVATION)
SILVER | DIGITAL&MOBILE (PROGRAMMING)
BRONZE | DIGITAL CRAFT (DATA / ANALYTICS)
BRONZE | AUDIO VISUAL TV/CINEMA (CONSUMER DURABLES)
ONESHOW 2019
MERIT AWARD | EXPERIENTIAL & IMMERSIVE (USE OF TECHNOLOGY)
MERIT AWARD | INNOVATION IN HEALTH & WELLNESS CANNES LIONS 2019
FINALIST | PR
CICLOPLE FESTIVAL
BRONZE | EXPERIENTAL DIGITAL CRAFT
Facts:
This project was sold proactively to Samsung India.
The project took more than three years to complete.
Samsung Engineers creating new technology for social/marketing purposes is extremely rare.
This campaign predates the AI advancements we have seen today.