Brand Image
Samsung “Launching People” Manifesto Film
We were tasked to create the first brand campaign for Samsung. We ended up with the idea that Samsung doesn't really launch tech products, they launch people's potential, as this spot explains. The campaign has been implemented across almost every market in the world, with numerous executions.
ECD: Wain Choi CW: Alberto Rodriguez
Samsung “Start Amazing” Manifesto Film
Samsung’s culture of innovation is reaching beyond products to help people everywhere realize their potential for how technology can make a difference in their lives and the lives of others. Together with Samsung’s support and access to advanced technology, amazing can be achieved by anyone.
ECD: Wain Choi CW: Alberto Rodriguez