SmALLER Ads

It’s not the fuss. It’s the fizz.

Mexico’s number one sparkling water, Peñafiel, is making its way to the USA, and for Mexican Americans, it’s a momentous occasion. So much so, that those unfamiliar with the brand might find themselves asking, 'What’s all the fuss about?' The answer from Mexican Americans is simple: 'It’s not the fuss, it’s the fizz'—the secret behind what makes Peñafiel #1. The first stage of this campaign had great results and we will be developing larger budget commercials for the concept in 2025.

Wherever you are, you are in command.

Commercial for WARPATH a WW2 Chinese Mobile game for the German Market. Wrote this spot as a freelancer for BBH Shanghai.

Don’t hurt yourself defrosting.

Social media Spot for a fridge that keeps your food always fresh, so you don’t have to go through the trouble of defrosting.

Produced and Directed by PES

Light on your hands, light on your wallet.

Featured on Creativity

We created these stylish print ads to give a premium and weightless look to a budget tablet.

AD: Jihoon Park CW: Alberto Rodriguez

The most eco-friendly press kit ever made.

Coca-Cola Argentina wanted to create a PR kit for the launch of its first-ever recyclable plastic bottles made partially from plants. We thought that if this bottle was a 100% recyclable, then we should make a 100% recyclable press kit. The press kit was all included in an eco-friendly bag. Inside you could find some dirt, wheatgrass seeds, a coca-cola plant bottle, and a cap with holes so you could use your PET bottle as a watering can.

After a few days, your press kit would become a little wheatgrass garden that you could process and drink.

Team: Alberto Rodriguez & Guido Rama

Runners can always use some motivation.

Proactive Asics print ads with inspirational quotes. Illustrated and written by Alberto Rodriguez.