Get with the program, it’s tab time.

Research showed that people have stopped seeing tablets as being part of their daily lives, and sales were in decline. So we wrote the global campaign 'It's tab Time' to highlight the moments that the Tab S2 best fits into your life. Print and TVCs ran in all markets.

The spot reached more than 10 million views on Youtube.

Director: Bo Mirosseni

Role: Copywriter